We transform original ingredients into baked brand messages with unrivalled precision and variety. With our creative and precise design language, we create visible and tangible added value for you at the point of sale. Whether it's a company logo, mascot or creative design - we give your brand a pleasurable expressiveness by working on special shapes for your products and passionately optimising our doughs. We are also experimenting with new packaging. But all perfection, curiosity and passion has one goal: to give people a tasty treat with our food, Our food is a joyful message.
Why you can trust us
We bring ideas into shape - with flavour, precision and a clear focus on your brand. Bake the Shape is your partner for exceptional bakery solutions that make an impression on every target group.
strategic partner
We orientate ourselves to the highest quality standards and offer a comprehensive service - from design and production to punctual delivery. You can rely on us.
creative variety without limits
Whether classic recipes or customised creations: We develop baked goods in all shapes, colours and fillings to perfectly match your brand, which we design individually according to your specifications.
expertise through innovative technology
Thanks to our unique pro.ferment.iced® process, we ensure particularly fluffy and durable products in your desired format - ideal for customised brand presentations.
Our History
We are an Upper Austrian manufacturing company of moulded baked goods based and producing in Asten near Linz. Thanks to our innovative baking process, we can produce baked goods in almost any conceivable shape and consistently focus on high quality made in Austria. Our services are aimed at both national and international food retailers, restaurant chains and brand managers. Since the company was founded in 2012, we have pursued the goal of establishing our baked goods as strong brand ambassadors. The idea of a 3D-moulded branded bread was the starting point of our journey. After intensive development, we opened our own production in Asten in 2018/19. We entered the market with a variety of ball shapes, followed by the expansion of the range with brioche and cake products.
Coronavirus pandemic presented our ambitious company with considerable challenges: Lockdowns, the cancellation of sporting events and an overloaded food retail sector slowed down the market launch of new products. However, we used this time to sharpen our strategy and diversify our product range. Today, we stand for an expanded range of services that fulfil individual customer wishes and offer our partners service at the highest level.